inetpub David Tuckett - How Investors Use Stories to Tame Uncertainty

If you want to understand how fund managers choose a portfolio, why not ask them? That's what David Tuckett does: he draws on standard sociological techniques of interviewing to understand investors' decisions to buy or sell assets. He says financial markets cannot be driven by economic fundamentals -- because the future is uncertain -- instead, they are driven by stories about fundamentals. David Tuckett merges insights from Keynes, from sociology, and from psychoanalysis to develop what he calls emotional finance -- this is new economic thinking.
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inetpub David Tuckett - How Investors Use Stories to Tame Uncertainty
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